01
Enter a surrealists garden for a dreamy, floral fashion experience.
This surreal Spring19 campaign was commissioned to Publicis Group Sri Lanka. The digital extension, however, inclusive of the fashion film was ideated and created by me and a very talented internal creative team . An homage to flowers of Spring, this campaign was deployed across ATL, digital as well as BTL, complete with billboards and visual merchandising.
02
Take a stroll down cobble stone roads of a quaint little city. My bohemian soul was never meant to be tied down to one place.
Gypsy Soul, Cotton Collection's Summer 2019 campaign came to life in the wake of the Sri Lanka's 2019 economic crisis. Produced by a small internal team of creatives, creative directed by me, Gypsy Soul is a fresh, spontaneous story that truly personifies the boho spirit of Cotton Collection's flagship brand, COCO.
03
Pack your bags for a boho adventure with Carnevale by COCO. It's going to be a summer to remember!
Creative directed by me, this campaign was an internal production sans agency. This one too is a true testament to the fact that simple, creative story-telling need not be a costly affair.
04
Motherhood is much more than heartfelt Pinterest quotes and a card once year. Instead of pushing mother's day gifts and offers, through this campaign, we wanted to capture what motherhood meant to some of our favorite people; their hopes and dreams for their little ones, their insecurities and a whole lot more.
